{"id":30219,"date":"2023-05-29T11:47:18","date_gmt":"2023-05-29T01:47:18","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=30219"},"modified":"2023-05-29T11:47:18","modified_gmt":"2023-05-29T01:47:18","slug":"turn-instagram-followers-into-customers","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/turn-instagram-followers-into-customers\/","title":{"rendered":"Turn followers into customers with this automated Instagram workflow."},"content":{"rendered":"\n

Let\u2019s be real, if you\u2019re a direct-to-consumer (DTC) business, you\u2019re on Instagram. (And if you aren\u2019t, get on it asap.)<\/p>\n\n\n\n

But getting followers is the first step. Turning them into paying customers is the real challenge. <\/p>\n\n\n\n

Lucky for you, it\u2019s easier than you think. Dive into how to create a keyword automation workflow. One simple, yet brilliant flow that converts followers into customers.<\/p>\n\n\n\n

Why is it so good?<\/h2>\n\n\n\n

1. It’s fast, easy, and repeatable.<\/h3>\n\n\n\n

Firstly, you set up the flow in minutes. Secondly, you can test it with multiple products, and identify the highest-performing ones. Lastly: rinse, repeat, and refine your strategy.<\/p>\n\n\n\n

2. You get instant visibility of who\u2019s interested.<\/h3>\n\n\n\n

The flow starts by asking followers to send you a direct message (DM) to access an offer. That way \u2013 unlike sending followers straight to your website \u2013 you immediately see your leads by simply looking at your inbox.<\/p>\n\n\n\n

3. It kick-starts a conversation.<\/h3>\n\n\n\n

Once they\u2019re in your DMs, seize the moment to continue that one-on-one conversation. It\u2019s through genuine communication with your followers via personalised shopping guidance that you increase brand loyalty and revenue.<\/p>\n\n\n

\n
\"Instagram-convert-Blog-phone-image-1\"<\/figure>\n<\/div>\n\n\n

Here\u2019s how to use the keyword automation flow<\/h2>\n\n\n\n

Step 1: Connect your Instagram account to MessageMedia.<\/h3>\n\n\n\n

It only takes a few clicks to connect Instagram to your account<\/a>. You\u2019ll now be able to manage all your Instagram conversations in the<\/em> one (and only) central inbox along with SMS, Messenger, WhatsApp, and more.<\/p>\n\n\n\n

Step 2: Choose the product you want to promote.<\/h3>\n\n\n\n

Got some excess stock you need to get rid of? Or want to give your most popular product an extra push? Whatever you decide, tempting your customers is easy. Just choose which product you\u2019ll discount \u2013 and promote.<\/p>\n\n\n\n

Step 3: Create your keyword automation.<\/h3>\n\n\n\n

Now we\u2019re getting into the nitty gritty. When your followers DM you a specific keyword<\/a>, they’ll automatically receive a reply with a discount code and a link to the product.<\/p>\n\n\n\n

Here\u2019s how to set up the keyword automation flow<\/a>:<\/p>\n\n\n\n

    \n
  1. In the MessageMedia Hub<\/a>, go to Automations and click on \u2018New Account Automation\u2019.<\/li>\n\n\n\n
  2. Give the automation a name and description.<\/li>\n\n\n\n
  3. Set the automation to run when you meet the following conditions:\n
      \n
    1. Message type is equal to \u2018Instagram\u2019<\/li>\n\n\n\n
    2. Message content \u2018contains any of the following keywords\u2019. Then enter the keyword you want your followers to DM, e.g. INSTAOFFER<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    3. Set the automation action to \u2018Send Reply Message\u2019, and fill in your message content. Don\u2019t forget to include the discount code and a direct link to the product in your store.<\/li>\n\n\n\n
    4. Save and launch.<\/li>\n<\/ol>\n\n\n
      \n
      \"Create-your-keyword-automation-2\"<\/figure>\n<\/div>\n\n\n

      Step 4: Promote your offer.<\/h3>\n\n\n\n

      Now that you\u2019re all set up, it\u2019s time to go live. On Instagram, publish a post and\/or story promoting the offer and invite your followers to DM the keyword to access it. Then, sit back and let the automation do its thing.<\/p>\n\n\n\n

      Step 5: Follow up with a reminder.<\/h3>\n\n\n\n

      If someone started the conversation but didn\u2019t buy, send them a reminder. Even better, if you\u2019ve got lots of people to follow up (fingers crossed!), you can create and use a message template. That way, you don\u2019t have to rewrite each time. Simple.<\/p>\n\n\n\n

      BONUS: Automate abandoned cart SMS reminders for more sales.<\/h2>\n\n\n\n

      If you\u2019re on Shopify or BigCommerce, we\u2019ve got even better news. You can use our integration to set up automated abandoned cart SMS reminders \u2013 from the get-go. (Grab the instructions for Shopify<\/a> and for BigCommerce<\/a>.)<\/p>\n\n\n\n

      Already harnessing the power of abandoned cart reminders via email? Then wait \u2018til you hear this. SMS has 90% open rates, smashing email out of the park, every time. <\/p>\n\n\n\n

      In fact, our research shows<\/a> that by using a 60-minute delay abandoned cart SMS, stores recover an average of 16.4% of orders. And it can be even more, like online music retailer Simply for Strings<\/a> who used SMS reminders to recover a whopping 41% of abandoned carts. Their ROI? Well over 1000x.<\/p>\n\n\n\n

      Give it a shot.<\/h2>\n\n\n\n

      So there you have it. Turning Instagram followers into paying customers doesn’t have to be hard. Try out our keyword automation and abandoned cart reminders for yourself, and thrive on Instagram. Connect<\/a> Instagram to get started<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":30345,"menu_order":17,"template":"page-blog-v2.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[34],"class_list":["post-30219","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides"],"acf":[],"yoast_head":"\nGet Started With Instagram Automation in 5 Steps | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Want to turn your followers into loyal customers? Learn how to create a keyword automation workflow in Instagram in just 5 steps. Let's go. 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