{"id":29973,"date":"2023-04-24T09:00:00","date_gmt":"2023-04-23T23:00:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=29973"},"modified":"2024-03-16T22:11:52","modified_gmt":"2024-03-16T22:11:52","slug":"improve-customer-relationships-using-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/improve-customer-relationships-using-sms\/","title":{"rendered":"Improve customer relationships with SMS"},"content":{"rendered":"\n<p>It\u2019s 2023. Many businesses are still in recovery mode, but at the same time, customers are tightening their purse strings. When they do spend their money, they\u2019re turning to brands they know and love.<\/p>\n\n\n\n<p>Fact: customers want authentic, meaningful relationships with brands. How do you build those personal relationships with your customers? We suggest pulling out your phone. Texting. It can be as simple as that.<\/p>\n\n\n\n<p>Here are five ways you can use SMS to improve customer relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1: Give unbelievably good support<\/strong><\/h2>\n\n\n\n<p>Even with the best customer support team in the world, it\u2019s hard to make up for hours spent hanging on hold. People don\u2019t have the time, and they expect better.<\/p>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/au\/use-cases\/sms-for-customer-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS for customer support<\/a> can cut lengthy wait times, leaving a trail of happy customers.<\/p>\n\n\n\n<p>Here\u2019s why SMS works so well for customer service:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s easy and accessible for everybody. <\/strong>It\u2019s a channel that people know and use often. All you need is a phone and a mobile plan \u2013 and you\u2019re good to go.<\/li>\n\n\n\n<li><strong>It\u2019s fast. <\/strong>With SMS, messages are delivered instantly, and you can have support conversations immediately. Customers can get on with their day.<\/li>\n\n\n\n<li><strong>It helps you be more productive.<\/strong> Behind the scenes, your support crew can handle multiple customer enquiries at the same time. That means less waiting and happier customers. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>It still feels human.<\/strong> While SMS can\u2019t trump talking to a customer face-to-face, it is the next best thing. You only have to look at how people text their friends and family. Using that same conversational messaging with your customers will help them feel like valued and trusted members of your brand community.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2: *blink* sale closed<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/simpletexting.com\/2022-texting-and-sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Over 1 in 3 business owners are using text marketing to boost sales and share promotions.<\/a> You can also use SMS to build strong customer relationships during the sales process and help guide purchases.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some questions you can ask when using <a href=\"https:\/\/messagemedia.com\/au\/use-cases\/sms-for-sales-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS for sales engagement<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have any questions about our products?<\/li>\n\n\n\n<li>Did you find our eBook download helpful?<\/li>\n\n\n\n<li>Is there anything you can\u2019t find on our website that would be helpful?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3: Lend a helping hand (when it\u2019s most needed) &nbsp;<\/strong><\/h2>\n\n\n\n<p>Life gets busy. Sending important reminders, alerts or confirmations using automated text messages is an easy way to make sure customers don\u2019t miss out (and it also shows you care about them).<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event and appointment reminders (\u2018Your appointment is tomorrow!\u2019)<\/li>\n\n\n\n<li>Confirmations (\u2018Thanks for subscribing! Please confirm your email.\u2019)&nbsp;<\/li>\n\n\n\n<li>Flash sales or restock alerts (\u2018Your item\u2019s back in stock. Buy it now!\u2019)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4: Time to show some love<\/strong><\/h2>\n\n\n\n<p>Don\u2019t underestimate the power of saying thank you. A short and sweet text message, \u2018Hey, thanks for supporting our business\u2019, gives off warm fuzzies and shows customers you truly appreciate them. Nawwww.<\/p>\n\n\n\n<p>Then give customers a reason to come back time and time again by following up with a rewards or referral programme \u2013 you can use SMS to send discount codes or sales alerts too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5: Ask, and you shall receive<\/strong><\/h2>\n\n\n\n<p>When you send a personal text message, it\u2019s a two-way conversation. So, why not do the same with your customers?<\/p>\n\n\n\n<p>Asking questions shows your customers you value their opinion, and it makes them feel like they\u2019re a part of your business.<\/p>\n\n\n\n<p>While building more meaningful relationships with your customers, you can also use <a href=\"https:\/\/messagemedia.com\/au\/features\/two-way-sms\/\">two-way SMS<\/a> as an opportunity to ask the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do they have any feedback on the product or service?<\/li>\n\n\n\n<li>How was their order experience?<\/li>\n\n\n\n<li>Is there anything you can do better next time?<\/li>\n<\/ul>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Ready to make beautiful connections?          <\/h2>\r\n\r\n          <p class=\"mb-4\">Download our latest playbook for more advice on getting closer to your customers<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/lp.messagemedia.com\/au\/beautiful-connections#get-playbook\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get playbook<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Ready to make beautiful connections?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n","protected":false},"author":6,"featured_media":30035,"menu_order":22,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[40],"class_list":["post-29973","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-trends-innovations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve Customer Relationships With SMS | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Customers crave authentic, meaningful relationships with brands. Here\u2019s how you can Improve customer relationships using SMS. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/improve-customer-relationships-using-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Customer Relationships With SMS | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Customers crave authentic, meaningful relationships with brands. 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