There\u2019s nothing worse than getting home after a long day\u2019s work, sitting down for dinner and then being interrupted by a call from a telemarketer. By the same token, it’s also really annoying when you’ve missed important information because it was sent when you weren’t expecting it. When you send your messages can be just as important as how you send them, in getting your message across. How do you think parents, students or staff would feel about receiving a text message from your school or university outside of social hours (9am-6pm)? It can be disruptive or cause important information to be lost. That\u2019s why we have created a free feature, that automatically prevents your messages being sent at unexpected or inappropriate hours \u2013 introducing Social Sending.<\/p>\n
While it may seem like a rare occurrence which wouldn\u2019t impact your business, you\u2019d be surprised at how many unexpected situations lead to messages being sent after hours. Messages that are sent manually by teachers and staff rely on their decision as to when messages are delivered. But bulk sends rely on your business systems, and despite how well your code is written and tested \u2013 you can\u2019t plan for all variables and scenarios (although the talented among us may get pretty close).<\/p>\n
For schools and universities, business messaging is an efficient communication channel which achieves higher response rates than email or phone calls. To maintain these increased levels of engagement, it\u2019s important to respect the personal nature of messaging and avoid accidentally sending a message at unsociable hours. You can monitor systems during business hours, but it\u2019s critical you avoid blasting a list of hundreds of parents at 4:00 am. Your systems may be pretty efficient now but wait and see what happens when they need to deal with hundreds of angry parents who have been woken up by an early message, or missed it because it was sent too early!<\/p>\n
Social Sending is a safety net that gives your school or university confidence in business messaging, where systems continue to operate outside of hours. It\u2019s a free feature that automatically ensures you avoid sending messages at inappropriate hours. This feature can easily be switched on by support, to limit messages between 8am-6pm using your account\u2019s local time zone. It will automatically queue messages outside this window and only attempt to resend the next business day.<\/p>\n