{"id":15977,"date":"2021-03-11T03:36:23","date_gmt":"2021-03-11T03:36:23","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=15977"},"modified":"2024-03-16T23:38:09","modified_gmt":"2024-03-16T23:38:09","slug":"conversion-tips-sms-hubspot-integration","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/conversion-tips-sms-hubspot-integration\/","title":{"rendered":"ConversionAU shares tips on SMS for HubSpot integration"},"content":{"rendered":"\n<p>For businesses that want to uplift growth and sales, have you considered SMS automation?<\/p>\n\n\n\n<p>In our <em>\u20183 ways to drastically increase sales with SMS\u2019<\/em> webinar, HubSpot messaging specialist AJ Gajelli and ConversionAU\u2019s Head of Growth, Ryan Gazzard, discuss proven examples and actionable insights on how businesses can use HubSpot Workflows and text messaging to create successful sales pipelines.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Three ways to drastically increase sales with SMS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ODWMFWAtmAY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why HubSpot SMS Automation accelerates sales conversions<\/h2>\n\n\n\n<p>As a Gold HubSpot partner, ConversionAU are experts in creating more conversions through HubSpot. One of the most significant issues when marketing to customers is having to \u201ccomb through the noise.\u201d It\u2019s difficult to be heard and seen in today\u2019s competitor landscape, according to ConversionAU\u2019s Ryan Gazzard. Traditional strategies heavily relied on email alone, but that no longer works with <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/tap-into-the-marketing-power-of-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">email having a 20% open rate<\/a>.<\/p>\n\n\n\n<p>More importantly, today\u2019s businesses must meet the needs of every customer. Every customer wants to engage differently with your brand, meaning there needs to be diversity in how we communicate. For example, some of our case studies have proved that <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/netsuite-sms-integration-cuts-customer-support-time-half\/\" target=\"_blank\" rel=\"noreferrer noopener\">younger generations prefer SMS texting<\/a> over phone calls and email.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When you diversify [your communications with SMS], you\u2019re able to establish a better customer journey and deliver a better customer experience based on a particular consumer\u2019s individual needs.<\/p>\n<cite>Ryan Gazzard, Head of Growth, ConversionAU<\/cite><\/blockquote>\n\n\n\n<p>When you automate texts in your customer journey, you can enable your business to cut through the noise. As ConversionAU\u2019s preferred SMS partner, using an application like MessageMedia\u2019s SMS for HubSpot will help you stand out. The SME market\u2019s current lack of adoption means there is a substantial competitive advantage in engaging customers through text conversations.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Enhance your HubSpot workflows with SMS right now!          <\/h2>\r\n\r\n          <p class=\"mb-4\">Download the SMS for HubSpot app today.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get started<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Enhance your HubSpot workflows with SMS right now!\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">How HubSpot and SMS messaging workflows are helping ConversionAU clients<\/h2>\n\n\n\n<p>To maximise your HubSpot workflows\u2019 effectiveness, Gajelli suggests you send text messages in concert with other communication channels. In fact, many of Gazzard\u2019s ConversionAU clients are achieving profitable outcomes by adding SMS to existing customer journeys.<\/p>\n\n\n\n<p>One of Gazzard\u2019s clients in the residential building industry believes they can stand out by digitising their customer experience. The industry as a whole is still stuck in outdated marketing practices. For example, a buyer walking into a display home still typically receives a paper brochure, hard-printed floor plans and price lists.<\/p>\n\n\n\n<p>Instead, they capture customer information through their CRM. From there, they use HubSpot to send text messages to potential clients that include links to digital floor plans and other collateral. For both the client and their prospective customers, this has improved the buying experience tenfold.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm-1024x514.png\" alt=\"A screenshot of a HubSpot workflow showing a contact enrollment trigger\" class=\"wp-image-15984\" style=\"width:1024px;height:514px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm-1024x514.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm-300x151.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm-768x386.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm-1536x771.png 1536w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-real-estate_sm.png 1848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With SMS, we\u2019re able to give them a completely different experience to what they get from every other builder in the industry.<\/p>\n<cite>Ryan Gazzard, Head of Growth, ConversionAU<\/cite><\/blockquote>\n\n\n\n<p>Off the back of that first text, ConversionAU can push other communications through HubSpot Workflows utilising a mixture of email and SMS. This helps to maintain engagement with buyers and further drives eventual conversions. Consumers have responded very positively to the integration of SMS into their day-to-day communications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 tips on SMS-based workflows to help convert clients or customers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Test, test and test again<\/h3>\n\n\n\n<p>In marketing, according to Gazzard, analytics are king. It\u2019s vital that we continue testing in order to optimise how we send SMS messages. This is easy to do with all the analytics on hand to help us assess whether text messaging is performing for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bite-size communications<\/h3>\n\n\n\n<p>From Gazzard\u2019s experience, SMS works particularly well when we send and receive small communications, such as sale announcements or appointment reminders. If you want to do more complex comms, consider other tools like email. However, if you\u2019re looking for high impact with short comms bursts, that\u2019s where SMS is most powerful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ask for reviews<\/h3>\n\n\n\n<p>Many businesses struggle to get testimonials &#8211; which help convert prospective customers into trusting and buying from your business. A powerful use case for SMS is in requesting reviews. Email, according to Gazzard, is never quite as strong or effective at requesting feedback. Write your SMS, but make sure to include a direct link with a tracker, such as with our <a href=\"https:\/\/messagemedia.com\/au\/features\/short-urls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Short Trackable Links<\/a> feature<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"967\" height=\"1024\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-reviews_sm-967x1024.png\" alt=\"A screenshot of a HubSpot workflow where we set up an automation to go out to the customer after feedback has been received. If the score is between 0 and 6 we send an email to engage and find out more.\" class=\"wp-image-15986\" style=\"width:967px;height:1024px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-reviews_sm-967x1024.png 967w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-reviews_sm-283x300.png 283w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-reviews_sm-768x813.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-reviews_sm.png 1284w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/><\/figure>\n<\/div>\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Start building SMS Workflows in HubSpot today!          <\/h2>\r\n\r\n          <p class=\"mb-4\">Download the SMS for HubSpot app now.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get started<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Start building SMS Workflows in HubSpot today!\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 use cases for SMS workflows in HubSpot<\/h2>\n\n\n\n<p>Emails get deleted these days, and customers are hesitant to answer phone calls. Instead, you can use SMS to nurture leads and follow up those leads to close deals.<\/p>\n\n\n\n<p>Let\u2019s look at some effective workflows you can create in HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Confirmations and reminders<\/h3>\n\n\n\n<p>One of the most common and critical workflows is confirming and reminding customers about upcoming appointments. According to Gajinelli, many customers have used these to extend and increase sales for their business.<\/p>\n\n\n\n<p>No-shows are a huge issue for many businesses that can easily be resolved by ensuring a time-delayed text communication goes out to remind or confirm their attendance the morning before. Adding text reminders and confirmations can help you increase attendance rates by up to 70-80%.<\/p>\n\n\n\n<p>Here\u2019s an example below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"659\" height=\"1024\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-1_sm-659x1024.png\" alt=\"Screenshot from HubSpot showing an SMS reminder which has been scheduled to go out the morning before the meeting at 9am as a reminder\" class=\"wp-image-15987\" style=\"width:659px;height:1024px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-1_sm-659x1024.png 659w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-1_sm-193x300.png 193w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-1_sm-768x1194.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-1_sm.png 844w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong>RELATED:<\/strong> Learn how to start setting up SMS-based workflows with our <a href=\"https:\/\/messagemedia.com\/au\/blog\/hubspot-sms-workflows\/\" target=\"_blank\" rel=\"noreferrer noopener\">introductory guide to Workflows in HubSpot.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Closing deal incentives<\/h3>\n\n\n\n<p>Another common use case Gajinelli provides is an SMS-based workflow to close more deals using incentives. For example, if a client has not responded to a contract or proposal, you can set a time-delay email communication offering 10% off your contract in order to close the deal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"808\" height=\"1024\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3A_sm-808x1024.png\" alt=\"A HubSpot screenshot showing a workflow which sends a special offer email after 7 days if a deal is not closed\" class=\"wp-image-15988\" style=\"width:808px;height:1024px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3A_sm-808x1024.png 808w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3A_sm-237x300.png 237w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3A_sm-768x973.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3A_sm.png 1140w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n<\/div>\n\n\n<p>If the client does not open the email, or opens it but does not respond, Gajinelli suggests sending the offer via SMS with a time limit to enhance urgency. You can also set up internal Workflow automations to let their HubSpot contact or sales team member know how best to follow up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"777\" height=\"1024\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3B_sm-777x1024.png\" alt=\"A HubSpot screenshot showing an automation where we send a follow-up SMS based on the whether the customer opened their earlier email\" class=\"wp-image-15989\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3B_sm-777x1024.png 777w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3B_sm-228x300.png 228w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3B_sm-768x1012.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-3B_sm.png 1096w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Delivery notifications and interactions<\/h3>\n\n\n\n<p>Many HubSpot accounts and customers are already using SMS for HubSpot to build Workflows that send off interactive delivery notifications. For example, suppose the deal stage or delivery date is less than one day from now. In that case, a time-delayed SMS is set to be sent early in the morning, alerting the customer that their delivery, appointment or inspection is scheduled for today.<\/p>\n\n\n\n<p>The text also requests confirmation of availability with a reply of Y (yes) or N (no). Once the customer replies, an internal workflow is triggered, letting the delivery driver know that the customer will be at home.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-2_sm-780x1024.png\" alt=\"A HubSpot screenshot which shows a workflow triggered by a customer letting us know if they will be at home - or not - to receive their delivery\" class=\"wp-image-15991\" style=\"width:780px;height:1024px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-2_sm-780x1024.png 780w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-2_sm-229x300.png 229w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-2_sm-768x1008.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/Webinar-2_sm.png 1100w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p>A different workflow is triggered if the customer replies N, requesting that the customer relay another time they will be available. Similarly, an internal SMS is also sent informing the delivery driver about the status of the delivery.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Want more SMS-based Workflow templates?          <\/h2>\r\n\r\n          <p class=\"mb-4\">Get 10+ templates in our free ebook.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/ebooks\/hubspot-sms-templates\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Download now<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Want more SMS-based Workflow templates?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts, further reading<\/h2>\n\n\n\n<p>For Gajinelli, most of the HubSpot companies and customers he works with are using one, if not all, these use cases to convert leads to opportunities. For more on HubSpot or how SMS automations can help you create more sales, check out:<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/messagemedia.com\/au\/blog\/hubspot-sms-workflows\/\">introductory guide<\/a> to building SMS-based Workflows in HubSpot<br>How Vinomofo achieved <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\">120x ROI using SMS for HubSpot<\/a><br>How to implement a <a href=\"https:\/\/messagemedia.com\/au\/blog\/fit-sms-into-multichannel-marketing-mix\/\">cross-channel marketing campaign with SMS<\/a><\/p>\n","protected":false},"author":1,"featured_media":15997,"menu_order":122,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[34,41,39],"class_list":["post-15977","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides","blog_category-integrate-automate","blog_category-sms-101"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ConversionAU shares tips on SMS for HubSpot integration | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Struggling to convert more customers? Use SMS automation through HubSpot. Check out our top tips to help you get the most out of text messaging. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/conversion-tips-sms-hubspot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ConversionAU shares tips on SMS for HubSpot integration | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Struggling to convert more customers? Use SMS automation through HubSpot. 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