{"id":14382,"date":"2021-01-28T00:10:00","date_gmt":"2021-01-28T00:10:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=14382"},"modified":"2024-03-16T23:47:50","modified_gmt":"2024-03-16T23:47:50","slug":"best-sms-marketing-campaigns","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/best-sms-marketing-campaigns\/","title":{"rendered":"What you can learn from 2020\u2019s best SMS marketing campaigns"},"content":{"rendered":"\n<p>2020 was quite the year for most businesses! While most struggled, others thrived. Across the board, investment in marketing activities dropped yet <a href=\"https:\/\/www.uschamber.com\/co\/good-company\/launch-pad\/text-based-commerce-surges-during-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing saw a huge uptick in use by retailers<\/a>. Many have found texting to be a new way to <a href=\"https:\/\/www.businessinsider.com\/how-text-messaging-helps-influencers-media-brands-reach-fans-customers-2021-1\" target=\"_blank\" rel=\"noreferrer noopener\">more directly connect with their customers, consumers, and fans<\/a> to build more loyal and fulfilling relationships.&nbsp;<\/p>\n\n\n\n<p>We\u2019re going to look at three examples of businesses that were able to cleverly leverage SMS marketing to their advantage despite 2020\u2019s challenges. We\u2019ll also have a gander at what you can take away to help you improve your SMS campaigns in 2021.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Try SMS marketing today!          <\/h2>\r\n\r\n          <p class=\"mb-4\">Start with a free trial, and 25 free texts right away.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get started now<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Try SMS marketing today!\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">3 effective and creative SMS marketing campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Simply for Strings<\/h3>\n\n\n\n<p>As many ecommerce sellers know, you can lose a lot of customers and sales to <em>abandoned carts.&nbsp;<\/em><\/p>\n\n\n\n<p>As with SMS appointment reminders, abandoned cart reminders can be especially powerful in helping you drive customers back to purchase. Customers become easily distracted or, as music instrument specialist Simply for Strings realised, they want to be more informed and confident before making their purchase.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Journey-Infographic-1.svg\" alt=\"\" class=\"wp-image-14425\"\/><\/figure>\n<\/div>\n\n\n<p>Simply for Strings co-founder Toby Cumpstay resolved this challenge by combining abandoned cart SMS reminders with two-way texting through his Shopify store. Customers were drawn back to their abandoned carts with a reminder. Plus, they were able to initiate a customer service text chat with one of Toby\u2019s knowledgeable and experienced employees.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><code><strong>RELATED:<\/strong> <\/code>Selling through Shopify? Add SMS abandoned cart reminders right now with <a href=\"https:\/\/messagemedia.com\/au\/integrations\/shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\"> MessageMedia: SMS Marketing for Shopify<\/a>.<\/p>\n\n\n\n<p>This helped to recoup +40% more completed orders that Toby would have otherwise lost. For other customers, the addition of two-way texting has helped improve the customer service experience in leaps and bounds. One boutique internet provider found it <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/netsuite-sms-integration-cuts-customer-support-time-half\/\" target=\"_blank\" rel=\"noreferrer noopener\">cut queues by 50%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Vinomofo<\/h3>\n\n\n\n<p>As your business grows, the more complex your systems become and the harder it is to wield strategically. When leading online wine retailer Vinomofo embarked on their journey to bring all of their marketing tools under HubSpot, they were also eager to find an SMS partner who could plug in alongside.<\/p>\n\n\n\n<p>Email marketing has proved incredibly effective in the past with Vinomofo\u2019s customers. They, however, wanted to consistently improve upon their customer experience to better reach those who were losing interest.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Vinomofo achieved 120x ROI with MessageMedia and HubSpot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rB3nFs4tZZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To re-engage churning customers, Vinomofo used HubSpot\u2019s automation tool, Workflows, to build more complex customer journeys. This allowed them to leverage texting\u2019s high cut-through and 98% open rates.&nbsp;<\/p>\n\n\n\n<p>For example, should a customer not open or reply to an email within 3-5 days, a text would be triggered urging that customer to reconsider. From their simple addition of texting, they were able to <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduce churn by 50%, raise conversion of purchases by 21% and recoup their initial investment in SMS by 120x.<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>RELATED<\/code>:<\/strong> Want to integrate SMS into HubSpot? It&#8217;s easy with <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS for HubSpot<\/a> OR you can learn how to build <a href=\"https:\/\/messagemedia.com\/au\/blog\/hubspot-sms-workflows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Workflows<\/a> so you can add SMS messaging with our easy beginners tutorial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lollyology<\/h3>\n\n\n\n<p>When COVID shuttered the retail sector back in March 2020, smart store-owners moved online as quickly as possible. This included the owner of confectionery retailer Lollyology, Greg Smith.<\/p>\n\n\n\n<p>Adapting fast, he built his ecommerce store within just a few days and started looking for ways to easily &#8211; and affordably &#8211; market his product. With Easter just around the corner (his biggest sales date), he had a lot of stock to move.<\/p>\n\n\n\n<p>Building out his customer database was easy; the difficulty lay in getting patrons to buy. Greg needed a tool that wouldn\u2019t blow the bank, was easy to understand and implement, and would reliably drive traffic and purchases from his website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/messagemedia.com\/case-studies\/bricks-and-mortar-retailer-makes-successful-move-online-with-help-from-sms\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-template-1-1024x887.jpeg\" alt=\"Lollyology text campaign example\" class=\"wp-image-14384\" style=\"width:408px;height:353px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-template-1-1024x887.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-template-1-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-template-1-768x665.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-template-1.jpeg 1490w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong>SOURCE:<\/strong> Lollyology Case Study<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Even with very basic text message marketing, Greg found that within five minutes of a single SMS broadcast, <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/bricks-and-mortar-retailer-makes-successful-move-online-with-help-from-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">10% of his customers visited his website with 8% going on to make a purchase<\/a>. When Easter rounded the corner, Greg was able to move 20% more stock than selling face-to-face alone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 takeaways from successful SMS marketing campaigns<\/h2>\n\n\n\n<p>What can we learn from these three incredible text campaigns?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Convenience is key to long-term loyalty<\/h3>\n\n\n\n<p>What makes Simply for String\u2019s SMS marketing so effective is the fact that Toby understands first impressions are everything in a post-COVID world. With economic normality still seeming far off, you really want customers to start investing in you from the get-go.&nbsp;<\/p>\n\n\n\n<p>To do this, it\u2019s essential to make purchase and communication as easy and streamlined as possible from the moment the customer lands on your website or enters your store. As we found in our most recent <a href=\"https:\/\/messagemedia.com\/au\/ebooks\/getting-the-message-consumer-attitudes-to-business-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Attitudes to SMS report<\/a>, 76% of customers are more inclined to receive a marketing text over other forms of communication and to engage in more communications after. Once received, don\u2019t force customers to go elsewhere &#8211; open it up as your newest customer service channel.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>TOP TIP:<\/code><\/strong> Make it convenient by introducing <a href=\"https:\/\/messagemedia.com\/au\/features\/two-way-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-way SMS<\/a> and <a href=\"https:\/\/messagemedia.com\/au\/blog\/2-way-sms-chat-relationships\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn how to open up conversations with your customers<\/a>! You can also add a <a href=\"https:\/\/messagemedia.com\/au\/features\/dedicated-virtual-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated number<\/a> so customers become more familiar with you faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. SMS is most powerful in tandem with other channels<\/h3>\n\n\n\n<p>We tend to see marketing channels or tools as better than one or the other. This is the wrong perspective. Your tools should be used together in a cross-channel marketing strategy to reach customers where they choose. If one customer reads their emails, but another prefers getting texts, you could try to reach them on both &#8211; not one over the other.<\/p>\n\n\n\n<p>Vinomofo wanted to improve their customer experience by finding better ways to use tools together or to improve &#8211; as they saw with their 21% conversion uplift &#8211; where one alone might be lacking.<\/p>\n\n\n\n<p>Business texting, with its high cut-through, has the flexibility and ability to complement and strengthen your campaigns in ways you never considered before.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>TOP TIP:<\/code><\/strong> See what else integrates alongside SMS when you check out our <a href=\"https:\/\/messagemedia.com\/au\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrations marketplace<\/a>! It will save you time, money and resources in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Widespread adoption means start now<\/h3>\n\n\n\n<p>The greatest advantage of running SMS marketing campaigns is the little digital literacy it requires. You can get set-up up fast and you can also learn the basics in less than 30 minutes! As one of the most ubiquitous technologies around, most people (business owners, marketers, and consumers) are familiar and understand how texting works.&nbsp;<\/p>\n\n\n\n<p>With how widespread adoption was after COVID hit, a lot more businesses are now clued in on the power of texting; how flexible, personalised and adaptable it is; how it drives results in ways that other tools do not; and more importantly, how it is becoming a \u2018new norm\u2019 and expected by today\u2019s customers!<\/p>\n\n\n\n<p>Also, you can be assured of results even if you send marketing messages that are very simple, as Greg did. Within a few days, Lollyology was sending texts and driving better outcomes.<\/p>\n\n\n\n<p>Is it time you started too?&nbsp;<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Now that you&#8217;ve learned from the best&#8230;          <\/h2>\r\n\r\n          <p class=\"mb-4\">isn&#8217;t it time you tried it out for yourself? Start with a free trial.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >I want 25 free texts!<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Now that you've learned from the best...\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts, further reading<\/h2>\n\n\n\n<p>While these are only just three of our top SMS marketing campaigns, there are so many more. Do you have a top takeaway or an innovative way you\u2019ve used SMS in the past year? Let us know.&nbsp;<\/p>\n\n\n\n<p>Make sure you also catch up on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get started with <a href=\"https:\/\/messagemedia.com\/au\/blog\/5-examples-of-easy-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing with our guide for beginners<\/a><\/li>\n\n\n\n<li>Learn how to supercharge your marketing with <a href=\"https:\/\/messagemedia.com\/au\/blog\/supercharge-marketing-with-sms-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">MessageMedia: SMS Marketing<\/a><\/li>\n\n\n\n<li>Here are <a href=\"https:\/\/messagemedia.com\/au\/blog\/5-examples-of-easy-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 SMS marketing examples<\/a> that led to great results<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":14412,"menu_order":133,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[40],"class_list":["post-14382","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-trends-innovations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best SMS Marketing Campaigns in 2020 | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Let&#039;s look at 3 of the best SMS marketing campaigns from 2020, as well as top takeaways to help you improve SMS campaigns in 2021. Read more. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/best-sms-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best SMS Marketing Campaigns in 2020 | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s look at 3 of the best SMS marketing campaigns from 2020, as well as top takeaways to help you improve SMS campaigns in 2021. 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