{"id":14359,"date":"2021-01-27T22:08:29","date_gmt":"2021-01-27T22:08:29","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=14359"},"modified":"2024-03-19T05:01:42","modified_gmt":"2024-03-19T05:01:42","slug":"text-message-trends","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/","title":{"rendered":"6 text message trends you can\u2019t ignore in 2021"},"content":{"rendered":"\n<p>No one can ignore how much 2020 reshaped our society, how we communicate, and the way we do business. From increased digitisation and digital marketing to WFH and prolonged economic stagnancy and disruption; the world has changed forever.<\/p>\n\n\n\n<p>SMS messaging is also changing too. According to MessageMedia CEO Paul Perrett, text messaging is undergoing a revolution in terms of how it is perceived, used, and how it is adopted as a business communications tool to connect with customers. Given its low maintenance and set-up costs, fast implementation and high cut-through; wide adoption has been on the uptick.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-3.10.00-pm-1024x656.png\" alt=\"Business Insider Interview Excerpt\n\" class=\"wp-image-14360\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-3.10.00-pm-1024x656.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-3.10.00-pm-300x192.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-3.10.00-pm-768x492.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-3.10.00-pm.png 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>SOURCE<\/strong>: MessageMedia CEO Paul Perrett&#8217;s 2021 interview in <a href=\"https:\/\/www.businessinsider.com\/how-text-messaging-helps-influencers-media-brands-reach-fans-customers-2021-1?r=AU&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider<\/a><\/figcaption><\/figure>\n\n\n\n<p>Market research company Forrester predicts a <a href=\"https:\/\/today.yougov.com\/topics\/resources\/articles-reports\/2020\/10\/27\/marketing-messaging-volume-will-increase-40-2021-f\" target=\"_blank\" rel=\"noreferrer noopener\">40% uptick in marketing messages across 2021 in mobile messaging, email marketing and from many messaging app\u2019s notifications<\/a>. They also believe there will be a greater focus on more personalised and responsive messages. CommerceNext surveyed numerous US retailers who noted that while investment in other marketing tools was dropping, spending in <a href=\"https:\/\/www.uschamber.com\/co\/good-company\/launch-pad\/text-based-commerce-surges-during-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing campaigns was increasing<\/a>.<\/p>\n\n\n\n<p>According to our own \u2018<a href=\"https:\/\/messagemedia.com\/au\/ebooks\/getting-the-message-consumer-attitudes-to-business-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attitudes to SMS<\/a>\u2019 research, consumers prefer texting, with 76% across the globe preferring to receive a text over other communications like email. Let\u2019s look at how our SMS trends fit into this, and how you can start utilising them for more effective campaigns and communications in 2021 and onwards.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Try SMS for free now!          <\/h2>\r\n\r\n          <p class=\"mb-4\">No CC required &#038; get 25 free texts right away.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Sign me up!<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Try SMS for free now!\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<p>Let&#8217;s get into the top 6 SMS trends you should jump on in 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Adapt to change quickly with SMS<\/h2>\n\n\n\n<p>When COVID hit, it threw a huge spanner in the works for businesses who had so far avoided embracing digitisation. With stores closed, and consumers shuttered away; business owners rushed to adapt. While some thrived, others sunk under the overwhelming knowledge, skills and training required to get on top of most digital activities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Retail and ecommerce webinar: How to send campaign SMS in under 30 minutes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mT_Dt1pd7Zs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/au\/blog\/send-sms-online-in-30-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">In a mere 30 minutes, you can learn the basic foundations to send business text messages<\/a>. With how quickly things can change today or tomorrow, businesses can really take advantage of marketing trends like text messaging\u2019s easy adaptability to volatile and constantly changing circumstances.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/phone-template-3-1024x886.jpeg\" alt=\"Lollyology example of a text message campaign\n\" class=\"wp-image-14363\" style=\"width:580px;height:501px\"\/><figcaption class=\"wp-element-caption\">Read the full <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/bricks-and-mortar-retailer-makes-successful-move-online-with-help-from-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lollyology case study<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When Greg Smith, owner of boutique confectionery store Lollyology, was forced to shut; he found himself uncertain and worried about his future now that he could no longer sell face-to-face. Forced to adapt, he turned to new marketing channels, including SMS, in order to start selling online.&nbsp;Not only was he able to get set up fast and keep his costs down, but Greg also found that text message marketing engaged interest from customers very quickly. Armed with a solid customer database full of phone numbers, he started sending broadcasts. Within 5 minutes of one, 10% of his customers would immediately start looking at his online shop with <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/bricks-and-mortar-retailer-makes-successful-move-online-with-help-from-sms\/\">8% of those going on to complete a purchase<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Integrate SMS into your cross-channel mix<\/h2>\n\n\n\n<p>For those businesses that are already using text messaging within their communications or have more complex marketing systems, they will likely notice an increased need for platforms or tools that integrate with each other, and work effectively side-by-side in order to reach desired outcomes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Vinomofo achieved 120x ROI with MessageMedia and HubSpot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rB3nFs4tZZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When leading online wine retailer&nbsp;Vinomofo&nbsp;wanted to strengthen ties with their dedicated customer base, they sought to do so by using text messaging to reach customers more directly and personally. By plugging MessageMedia\u2019s SMS integration into their chosen business growth platform, HubSpot, they were able to create more powerful cross-channel journeys that helped&nbsp;<a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">re-engage 50% of their churning customers and increase conversions by 21%<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>RELATED:<\/code>&nbsp;<\/strong>Want to plug SMS into your&nbsp;existing&nbsp;business tools?&nbsp;Check out our <a href=\"https:\/\/messagemedia.com\/au\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrations marketplace<\/a> now or <a href=\"https:\/\/messagemedia.com\/au\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact our team<\/a> to chat about what you want to do. It\u2019s easier than you think!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Combine SMS use cases for better results<\/h2>\n\n\n\n<p>The flexibility of SMS allows businesses to innovate their communications solution to meet challenging customer conditions. By combining use cases, sometimes consecutively; businesses are able to resolve challenges rapidly and in new and exciting ways.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Simply for Strings Difference\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/j2bSmts9sQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A significant problem for blended string instrument retailer Simply for Strings lay in abandoned cart recovery. Given the significant investment, research, and decision-making that goes into purchasing a stringed instrument, this issue could not be solved with a simple, albeit powerful, abandoned cart reminder text alone.<\/p>\n\n\n\n<p>In fact, Toby Cumpstay, co-founder of Simply for Strings, identified a well-known barrier for many online purchases: easily accessible customer support and expertise. With music educators and musicians filling out his employee ranks, Toby simply added 2-way texting to his abandoned cart reminders that allowed customers to quickly gain access to a knowledgeable expert right there and then to help them make a more confident and informed purchase decision.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Journey-Infographic.svg\" alt=\"Simply for Strings customer journey graphic \" class=\"wp-image-14422\"\/><\/figure>\n<\/div>\n\n\n<p>Not only did this improve their customer service experience overall, Toby saw incredible results including a +40% redemption in lost sales from abandoned carts alone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Use two-way SMS for customer support<\/h2>\n\n\n\n<p>Two-way&nbsp;texting&nbsp;has opened the doors for many businesses in Australia and other countries to offer customer support and service in new ways. The problem with customer support via live chat, over the phone, or in person, is the pressure to act there and then.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"513\" height=\"250\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/graphic-listening.jpeg\" alt=\"graphic of two way SMS\" class=\"wp-image-14365\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/graphic-listening.jpeg 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/graphic-listening-300x146.jpeg 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n\n\n<p>With SMS, customers can easily reply at their own pace without feeling like they had to \u2018stay on the line\u2019 or lose their support agent should they become distracted. It also alleviates the pressure of customer support to move customers along the queue as they need to meet support quotas for the day.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/SMS-Convo-1-1-1024x886.jpeg\" alt=\"Example of a text message conversation from Port Networks\" class=\"wp-image-14367\" style=\"width:471px;height:408px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/SMS-Convo-1-1-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/SMS-Convo-1-1-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/SMS-Convo-1-1-768x665.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/SMS-Convo-1-1.jpeg 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>SOURCE<\/strong>: <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/netsuite-sms-integration-cuts-customer-support-time-half\/\" target=\"_blank\" rel=\"noreferrer noopener\">Port Networks Case Study<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When US boutique telecommunications provider&nbsp;Port Networks&nbsp;wanted to stand out from the competition and bring in a younger demographic of customers, they brought in 2-way texting as an additional channel for customer support. Their founder recognised that many customers, often younger generations, want the ability to do things at their own pace and as unobtrusively as possible. Adding text messaging to their communications arsenal allowed them to <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/netsuite-sms-integration-cuts-customer-support-time-half\/\" target=\"_blank\" rel=\"noreferrer noopener\">cut customer queue timing by over 50%.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>That\u2019s a win-win for everyone!&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>RELATED: <\/code><\/strong>More meaningful and two-way conversations with customers are the future. Start having better conversations by learning how to implement <a href=\"https:\/\/messagemedia.com\/au\/blog\/2-way-sms-chat-relationships\/\">two-way SMS<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Build trust with an SMS sender ID<\/h2>\n\n\n\n<p>With an increasing&nbsp;number&nbsp;of brands coming to market every year, there has been an increasing reliance on building trust and loyalty among consumers who are more likely to interact and buy from you if you are familiar.&nbsp;<\/p>\n\n\n\n<p>One of the easiest ways to do this is through the psychological reinforcement of repeated encounters such as passing the same storefront every day. With text messaging, you can easily do this by utilising a Sender ID or naming identifier (i.e.&nbsp;the name that shows up or is saved by a customer to their phone when you text them or they text you).&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"836\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image-1024x836.jpg\" alt=\"\" class=\"wp-image-14468\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image-1024x836.jpg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image-300x245.jpg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image-768x627.jpg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image-1536x1255.jpg 1536w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Dedicated-Number-3-phones-image.jpg 1539w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Businesses who are already seeing fantastic results from SMS, such as Port Networks and Simply for Strings, are also using Sender IDs such as&nbsp;<em>dedicated numbers.&nbsp;<\/em>Considered the optimal choice when it comes to Sender IDs, these allow customers to save one consistent number to their phonebook and allows for additional customer engagement features such as 2-way SMS.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>RELATED: <\/code><\/strong>Learn about all the different advantages of having a dedicated number! There a considerable number of different Sender IDs on offer if you are sending to customers in <a href=\"https:\/\/messagemedia.com\/au\/features\/dedicated-virtual-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Australia<\/a>, <a href=\"https:\/\/messagemedia.com\/uk\/features\/dedicated-virtual-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">UK<\/a>, <a href=\"https:\/\/messagemedia.com\/nz\/features\/dedicated-virtual-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Zealand<\/a> and <a href=\"https:\/\/messagemedia.com\/us\/features\/dedicated-virtual-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">USA<\/a> &#8211; so make sure you are across as many that are relevant to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Level up from SMS to MMS<\/h2>\n\n\n\n<p>Finally, numerous businesses are looking beyond SMS to continue on their growth trajectories. <\/p>\n\n\n\n<p>Evolutions in texting technology have allowed businesses to improve upon the basic limits of text including being able to send longer messages or more dynamic, media-rich content with Multimedia Messaging Service (MMS). <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"515\" height=\"410\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/phone-gif.gif\" alt=\"Example of an MMS gif\" class=\"wp-image-14369\"\/><figcaption class=\"wp-element-caption\">Did that get your attention? Learn everything there is to know about <a href=\"https:\/\/messagemedia.com\/au\/blog\/guide-to-mms-messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMS<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>With Mobile Landing Pages (aka MLPs) you can send customers straight to visually-striking, mobile-optimised landing pages personalised to their needs, and all without the need of an expensive developer or app.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Retail-Athelets-Foot-SMS-mobile-landing-pages-screens.jpg\" alt=\"Athlete's Foot example of an MLP\" class=\"wp-image-14371\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Retail-Athelets-Foot-SMS-mobile-landing-pages-screens.jpg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Retail-Athelets-Foot-SMS-mobile-landing-pages-screens-300x205.jpg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/Retail-Athelets-Foot-SMS-mobile-landing-pages-screens-768x525.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>SOURCE:<\/strong> <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/the-athletes-foot-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Athlete&#8217;s Foot Case Study<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When MessageMedia worked with trade services technology business i4Tradies, they needed a way for customers to be able to quickly send in images of issues around the house that required emergency maintenance. Using MMS technology as well as a&nbsp;<em>dedicated number,&nbsp;<\/em>customers could easily text in images to i4Tradies, which could then be routed through their system to a trusted expert&nbsp;tradie. The process of assignment now takes up to only 2 hours maximum, with the majority of jobs carried out by the next day &#8211; and all without the customer having to lift another finger.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-1024x575.png\" alt=\"Dedicated number plus unsolicted MMS from customer example from i4Tradies\" class=\"wp-image-14372\" style=\"width:511px;height:287px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-1024x575.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-300x169.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-768x432.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-1536x863.png 1536w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/i4t-ERC-2048x1151.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>SOURCE:<\/strong> <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/sms-trade-service-business-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">i4Tradies Case Study<\/a><a href=\"https:\/\/messagemedia.com\/case-studies\/sms-trade-service-business-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>SMS and its extensions &#8211; MMS and MLPs &#8211; can help facilitate solutions to customer challenges in new ways that businesses have never thought of before.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong><code>RELATED:<\/code><\/strong> Get started trying out <a href=\"https:\/\/messagemedia.com\/au\/sms-mobile-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">MLPs<\/a> or <a href=\"https:\/\/messagemedia.com\/au\/messaging\/mms\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMS<\/a> now!<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Now you know the SMS trends&#8230;          <\/h2>\r\n\r\n          <p class=\"mb-4\">Start using them! Sign up for FREE today.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >I want 25 free texts!<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Now you know the SMS trends...\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Keep exploring SMS trends<\/h2>\n\n\n\n<p>Now you\u2019re in the know with the top SMS trends, how will this help you optimise your upcoming text campaigns and plans for 2021? If you want to learn more about how to make the most of your text messaging tactics for the year ahead, <a href=\"https:\/\/messagemedia.com\/au\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> or check out:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/messagemedia.com\/au\/blog\/2-way-sms-chat-relationships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why the future of SMS lies in two-way conversations<\/a>&nbsp;<\/li>\n\n\n\n<li>Which&nbsp;<a href=\"https:\/\/messagemedia.com\/au\/use-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 3 industries<\/a>&nbsp;are adopting mobile communications for their business&nbsp;<\/li>\n\n\n\n<li>What\u2019s the latest in&nbsp;<a href=\"https:\/\/messagemedia.com\/au\/industries\/sms-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital retail transformations for ecommerce<\/a>&nbsp;<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":14396,"menu_order":134,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[40],"class_list":["post-14359","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-trends-innovations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch MessageMedia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T05:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/blog-header.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/\",\"name\":\"6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/messagemedia.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/blog-header.jpeg\",\"datePublished\":\"2021-01-27T22:08:29+00:00\",\"dateModified\":\"2024-03-19T05:01:42+00:00\",\"description\":\"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/blog-header.jpeg\",\"contentUrl\":\"https:\\\/\\\/messagemedia.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/blog-header.jpeg\",\"width\":1024,\"height\":325,\"caption\":\"futuristic image of people in doorway for text messaging trends blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/blog\\\/text-message-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/messagemedia.com\\\/us\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"6 text message trends you can\u2019t ignore in 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/\",\"name\":\"Sinch MessageMedia\",\"description\":\"Business SMS &amp; Messaging Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#organization\",\"name\":\"Sinch MessageMedia\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-mm-sinch.svg\",\"contentUrl\":\"https:\\\/\\\/messagemedia.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-mm-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Sinch MessageMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia Australia","description":"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now. Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/","og_locale":"en_US","og_type":"article","og_title":"6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia","og_description":"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now.","og_url":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/","og_site_name":"Sinch MessageMedia","article_modified_time":"2024-03-19T05:01:42+00:00","og_image":[{"width":1024,"height":325,"url":"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/blog-header.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/","url":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/","name":"6 Text Message Trends You Can\u2019t Ignore In 2021 | MessageMedia","isPartOf":{"@id":"https:\/\/messagemedia.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/#primaryimage"},"image":{"@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/blog-header.jpeg","datePublished":"2021-01-27T22:08:29+00:00","dateModified":"2024-03-19T05:01:42+00:00","description":"Get ahead of the curve (and your competitors) with these 6 fast-rising text message trends for 2021. Find out what they are now.","breadcrumb":{"@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/#primaryimage","url":"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/blog-header.jpeg","contentUrl":"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/01\/blog-header.jpeg","width":1024,"height":325,"caption":"futuristic image of people in doorway for text messaging trends blog"},{"@type":"BreadcrumbList","@id":"https:\/\/messagemedia.com\/au\/blog\/text-message-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/messagemedia.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/messagemedia.com\/us\/blog\/"},{"@type":"ListItem","position":3,"name":"6 text message trends you can\u2019t ignore in 2021"}]},{"@type":"WebSite","@id":"https:\/\/messagemedia.com\/au\/#website","url":"https:\/\/messagemedia.com\/au\/","name":"Sinch MessageMedia","description":"Business SMS &amp; Messaging Platform","publisher":{"@id":"https:\/\/messagemedia.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/messagemedia.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/messagemedia.com\/au\/#organization","name":"Sinch MessageMedia","url":"https:\/\/messagemedia.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/messagemedia.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/03\/logo-mm-sinch.svg","contentUrl":"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/03\/logo-mm-sinch.svg","width":1,"height":1,"caption":"Sinch MessageMedia"},"image":{"@id":"https:\/\/messagemedia.com\/au\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/blog\/14359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/blog\/14359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/media\/14396"}],"wp:attachment":[{"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/media?parent=14359"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/messagemedia.com\/au\/wp-json\/wp\/v2\/blog_category?post=14359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}