In selecting a business messaging tool, there are three critical features that ensure you have the best text messaging solution now – and for the future.
1. Ensure excellence in the basics for your bulk SMS tool
The best business messaging tool gets the basics right and your messages get out quickly, every time.
SMS messaging is the fastest way to get messages to your customers. Text messaging gets the best response rates, uses existing technology and is the preferred method of contact for many customers.
To ensure this success, you need a provider with the SMS gateway infrastructure to guarantee uptime, coupled with network redundancy that can dynamically reroute messages if any given route is compromised.
Security is paramount as you are dealing with your — and potentially your customers’ — data.
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2. Consider flexibility in your mass SMS tool
A business messaging tool should allow you to use your preferred platform to send messages.
SMS APIs let you integrate text messaging with your current CRM system. This brings a new level of automation — and cost savings — to everything from appointment scheduling to order tracking. Our APIs allow you to use the languages you prefer to quickly develop robust SMS applications.
Web SMS is an easy way to send and receive messages directly from your web browser, providing flexible delivery options, advanced reporting tools and multiple customisation options.
Email SMS enables you to quickly send SMS messages from most email clients, including Microsoft Outlook and Lotus Notes. Email SMS provides a simple solution for sending single (rather than group) messages when you don’t need the value-added features of web SMS or SMS APIs.
You want to be able to choose the system that best suits your needs.
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3. Futureproof your bulk texting tool with automations
Finally, you need a business messaging tool that is futureproof, and will take advantage of new technology as it evolves.
SMS has proven to be a long-term survivor in a constantly changing communications world, but even SMS is about to undergo a significant transformation.
With integrations and marketing automations, you can now do so much more across multiple platforms. For example, with our HubSpot integration you can create workflows that automatically combine different channels such as texting and email depending on your customer’s choices.
Make sure your business messaging tool can evolve with future technologies so that you are ready for their arrival and capitalise on their potential.
RELATED: Learn how you can easily build cross channel marketing campaigns with our HubSpot SMS integration.
Final thoughts, future reading
The best business messaging solution gets the basics right first — it’s fast, reliable, and robust. Secondly, it should offer the flexibility to use your preferred platform. Lastly, the ability to evolve and adapt for future technologies and challenges is vital.
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