Pump up your brand with SMS for gyms and fitness clubs.
Build healthy relationships with each and every one of your members by embracing the power of SMS.
FAQs about SMS for gyms and fitness clubs.
Is SMS legal for gyms and fitness clubs in the United States?
It sure is, as long as you follow the rules and regulations. As we explained above, you have to get members’ consent before you start sending text messages. And don’t forget to provide an easy way for them to opt out, too. Brush up on the rules around SMS.
What is SMS marketing in the fitness industry?
Within the fitness industry, SMS marketing is when you use text messages to help you achieve a specific marketing goal. For example, you could use SMS to grow your membership, promote new classes or fitness products, offer customer support, or strengthen brand loyalty.
Can I personalise text messages for members?
Absolutely. Personalisation is easy, and it’s a great way to increase member engagement and encourage more people to join.
You can add custom fields like your customer’s name and their nearest gym when you’re sending bulk SMS. Plus, you can segment your customers based on things like demographics, preferences, or past activities. And, if you’re using an integration, you can sync those lists with our platform.
Learn how to personalise your text messages.
How do I write an SMS for my gym or fitness club?
Great question. Use the templates above as a guide, and keep it short and sweet. If nothing else, remember to identify yourself, provide a clear call to action (that is, something for the customer to click on or do), and the option to opt out.
How can I build my SMS subscriber list?
There are many ways you can build your SMS subscriber list. It can depend on the channels and systems you’ve got in place today. For example, you could have a sign-up sheet at your actual gym, or add a check-box to an online membership form. Or, if you’re starting from scratch, you could run a competition to encourage people to sign up.
Here are some great tips and tricks for building your SMS subscriber list.
How often should I send SMS to members and prospects?
While there are no hard and fast rules here, you don’t want to bombard members or prospects with too many SMS messages promoting your gym or fitness club. The frequency of your texts can depend on your campaign goals and customer preferences — for example, you might send more messages to drive new memberships at the start of the year.
Find the right balance by conducting tests and monitoring customer responses.
Discover how to nail conversational messaging.
Can SMS be used for customer service in the fitness industry?
It sure can. In fact, SMS is the ideal channel for supporting your members. If you’ve got two-way texting set up, they can reach out with queries, seek assistance, or get class times or information — all from the convenience of their phone.
Here are four reasons why SMS shines for customer support.
How can SMS help boost member loyalty in the fitness industry?
Given its immediate, conversational nature, SMS helps you nurture relationships with your members. Use it to give them helpful information, program updates, personalised recommendations, and birthday treats.